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Illustrations by Helen Zou

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Connecting busy moms with credible experts & resources to grow & scale their business faster!

 Canada’s Total Mom Pitch is empowering working moms to go from overwhelmed to supported. The Pitch offers a forum for women-led business ideas to be highlighted and supported while receiving access to expert advice.  The mission is to support thousands of Canadian women to have the opportunity to own a business, to make an impact and feel supported.

Join us on April 19, 2021!

WHAT TO 

Expect

WELLNESS & FITNESS SESSIONS

BUSINESS WORKSHOPS

EXPERT PANELS

NETWORKING

FUNDING, GRANTS & INVESTORS

LOT’S OF PRIZES, SUPPORT

& GIVEAWAYS

THE

Speakers

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Jam Gamble

Slay the Mic Program

Speaking Coach + Founder

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Jyll Saskin Gales

Google

International Growth Lead

Amanda Evans

Mind Body Soul Miracles

Coach/Healer/Speaker

WHO IS THIS FOR?

If you’re a woman who is passionate, and ready to set yourself up for the success you deserve, this event is for you!

Canadian small business owners & moms
 

Business owners that are pivoting digitally to the online space
 

Founders that are looking for and need funding to scale their business
 

It’s for the working mom who wants to incorporate more wellness, self-development, and empowerment around her work lifestyle while making incredibly valuable connections with investors, coaches, organizations, lenders, marketing, and business experts.
 

For the mom that wants to hear from parenting and wellness experts to better align her goals for business with her current lifestyle circumstance and create a life that is working for her not against her.

THE

Schedule

Mark your calendars and join us during the daytime conference where you will be mentored by leading experts on exactly how and where you can get access to funding, how to successfully put your product into the market and building a team of talent to drive success. 

9:00 AM - 

9:30 AM EST

DOORS 

OPEN

THE DAYTIME

Schedule

Mark your calendars and join us during the daytime business conference where you will be mentored by leading experts on exactly how and where you can get access to funding, how to successfully put your product into the market and building a team of talent to drive success. 

9:00 AM - 

9:30 AM EST

DOORS 

OPEN

9:30 AM - 

9:45 AM EST

GUIDED

MEDITATION

TBA

9:45 AM - 

10:00 AM EST

EXPERT

TALK

AMANDA EVANS, A SPOONFUL OF PLAY KEEPS THE STRESS AWAY!

10:00 AM - 

10:45 AM EST

WORKOUT

SESSION

KELSEY ROSE

FITNESS

10:45 AM - 

11:45 AM EST

MASTERCLASS

HINA KHAN, EARN MORE WORK LESS: BREAKING THE HUSTLE CULTURE

11:45 AM - 

12:15 PM EST

EXPERT

PANEL

BUILDING YOUR TEAM |

PEOPLE STRATEGY

11:45 AM - 

12:15 PM EST

EXPERT

PANEL

BRINGING A PRODUCT TO MARKET | A REALISTIC VIEW OF WHAT IT REALLY TAKES

12:15 PM - 

12:45 PM EST

WORKSHOP

WOMEN IN TECHNOLOGY WORKSHOP BY PROPEL 

12:15 PM - 

12:45 PM EST

MASTERCLASS

HOW TO MEASURE SUCCESS AND GROW YOUR BUSINESS PROFITABLY WITH DIGITAL MARKETING BY GOOGLE

1:45 PM - 

1:15 PM EST

BREAK

1:15 PM - 

2:15 PM EST

EXPERT

PANEL

ACCESSING FUNDING | HOW TO ACCESS FUNDING FOR YOUR CANADIAN BUSINESS

2:15 PM - 

3:00 PM EST

MASTERCLASS

HOW TO GROW AND SCALE YOUR BUSINESS USING PINTEREST BY PINTEREST

2:15 PM - 

2:45 PM EST

FIRESIDE CHAT AND G&A

WITH PAULEANNA REID, SR CONTRIBUTOR AT FORBES

3:00 PM - 

3:30 PM EST

MASTERCLASS

ACHIEVING GROWTH BY TELLING YOUR BRAND STORY BY GOOGLE

3:30 PM - 

4:00 PM EST

EXPERT

PANEL

DIVERSITY AND INCLUSION, THE ROLE IT PLAYS IN ENTREPRENERUSHIP 

3:30 PM - 

4:00 PM EST

WORKSHOP

THE GIRLFRIENDS GUIDE TO THE LEGAL SIDE OF RUNNING YOUR BUSINESS WITH ANDREA HENRY, CEO OF HENRY BUSINESS LAW

THE

Schedule

Mark your calendars and join us during the daytime conference where you will be mentored by leading experts on exactly how and where you can get access to funding, how to successfully put your product into the market and building a team of talent to drive success. 

9:00 AM - 

9:30 AM EST

DOORS 

OPEN

THE EVENING

Schedule

Catch the keynote speakers Hina Khan and Jam Gamble. Watch the TOP 5 pitch live at the Finale in front of the celebrity judges for a chance to win a $30,000 package for their business. Join us to win amazing door prizes, a trip to North Carolina and introduce your business in the Visa Canada’s Mix & Mingle room.

6:00 PM  

DOORS 

OPEN

REGISTER FOR PRIZES, VISA MIX & MINGLE, VENDOR MARKET, & MORE

7:00 PM - 

7:30 PM EST

KEYNOTE

There is No Cap: You Can Have it All with HINA KHAN

7:30 PM - 

7:45 PM EST

KEYNOTE

Speak up, Mama! with JAM GAMBLE

7:45 PM - 

8:00 PM EST

PITCH

KICK-OFF

8:00 PM - 

8:55 PM EST

LIVE PITCHES

TOP 5 PITCH LIVE

 INFRONT OF OUR CELEBRITY JUDGES

8:55 PM - 

9:05 PM EST

PRIZES &

GIVEAWAYS

NORTH CAROLINA TRIP ANNOUNCEMENT, DOOR PRIZES & MORE

9:05 PM - 

9:15 PM EST

RECOGNITION

AWARDS

ANNOUNCING RECOGNITION AWARD WINNERS + VEUVE CLICQUOT CHAMPAGNE

POP

9:15 PM - 

9:20 PM EST

WINNER

ANNOUNCEMENT

9:20 PM - 

9:30 PM EST

CLOSING REMARKS

9:30 PM - 

12:00 AM EST

LATE NIGHT SIP & SHOP + AFTERPARTY

SMALL BUSINESS VENDOR MARKET AND NETWORKING

SMALL BUSINESS MARKET

If you’re a Small Business Owner, you can be a part of Canada’s Total Mom Pitch Finale by securing your spot in the Small Business Vendor Market. Sell your products and services to Mom Entrepreneurs across Canada. You will be able to chat LIVE with attendees and answer their questions, add a video to your virtual expo booth so attendees know what your brand is all about. 

 

If you’re an attendee - you will get to shop the Small Business Vendor Market in the evening part of the Total Pitch Finale event - find your new favourite brands and services and shop to your heart’s content!

GROW

YOUR BUSINESS WITH US

THE

Top 5

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Stephanie Florio

Swob Inc

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Jenelle Peterson

Wildlife Adventures Ltd

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Julia Slanina

Treehouse Medical

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Janna Hattingh

Booby Food 

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Stefanie Loukes

Rabbittown Beverage 

THE

Panels

A Realistic View of What It Really Takes | 11:45-12:15pm

Jennifer Stephen

Repack Canada, President

Darlene Penner

Dancy Metal Products LTD, President

Cynthia Mason

Markably,

Founder & CEO

Julia Bao

BAO Laboratory, Founder 

People Strategy | 11:45-12:15pm

Laura Tolhoek

Essential HR,

CEO & HR Consultant 

Kayla Isabelle

StartUP Canada, CEO

Cassandra Rose

Forbes HR Council, Global Benefits Director

Jackie Serviss

People Strategist & Executive Coach

How to access funding for your Canadian business | 1:15-2:15pm

Cindy Guyon

RV Capital Inc, President

Allison Byers

Scroobious, Founder & CEO

Jill Earthy

Women's Enterprise Center, CEO

Trieste Reading

Front Funder 

Manager, Campaign Strategy

BRINGING A PRODUCT TO MARKET

BUILDING YOUR TEAM

ACCESSING FUNDING

THE 

Highlights

Happening all day girl!

Visa Mix & Mingle Entrepreneur lounge -by Visa Canada

All day + suprise pop at finale

Celebrate your wins & win Veuve Cliquot Champaign

with  Total Mom Inc.

7:00-7:30 pm

Evening Keynote With Hina Khan

10-10:45 am

Fitness & Flow Sweat with Kelsey Rose

11:45-12:15 pm

Building Your Team

Panel Discussion

10:45-11:45 am

Masterclass: Earn more and Work Less: Breaking the Hustle Culture

with Hina Khan

11:45-12:15 pm

Bringing a Product to Market 

Panel Discussion

1:15-2:15 pm

Access to Funding 

Panel Discussion

2:15-2:45 pm

Fireside Chat & Q&A

with Pauleanna Reid

12:15- 12:45 pm

Google Workshop: Digital Marketing with

Jyll Saskin Gales

Workshop

3:00-3:30 pm

Google Workshop: Growth Through Brand Story with Susan Charles

Workshop

2:15-3:00 pm

Pinterest Session How to grow and scale your business using Pinterest

Workshop

VIP EXPERIENCE

Why go VIP?

Access to the daytime conference & Evening Pitch finale

You get more time to apply for the contests and giveaways and leave your info to network in the mix and mingle room & celebrate your wins room.

VIP BOX full of 13 goodies from our sponsors and partners

First 100 to buy VIP pass also get a bonus gift of $33 Productivity Planner

You will automatically be entered into the ULTIMATE MOM BOSS GIVEAWAY featuring an HP Sprocket printer, Productivity Planner, chocolate, Black marble phone charger pad and a $1,500 media kit and press kit package from Sinclair Creative Agency Inc.

VIP

Box

Show your support for #womeninbusiness with the initiative by purchasing your VIP all-day pass and receive this  VIP BOX  filled with products from our partners and sponsors delivered to your doorstep a couple of days before the event.

LIMITED QUANTIES

A little sneak peek at some of the goodies in the box!

Thank you to UPS Canada for supporting us with shipping all across Canada.

ENTER TO WIN

DOOR PRIZES

 North Carolina all expenses paid Trip - $3,600+ value

Essential HR prize pack $1,500 value

 Jet Special Edition Stroller by Silver Cross | Elfe - $539 retail value 
BAO Laboratory Gift Basket $220
Toro Matcha Prize pack $65 value

Ultimate MOM BOSS giveaway (HP sprocket, Productivity planner and Marketing deck) $1,500 value

Jill Yoga infant yoga pants  $24 value

Susy  the Soother Fairy  $20 value

Green Beaver Cream set $68 value

Tarte Cosmetics-Cake Butter cream $74 value

Bringing together successful leaders with innovative mom entrepreneurs to 

LIVE PITCH COMPETITION + AWARDS & AFTERPARTY

Illustrations by Helen Zou

helenzdesigns logo - Helen Zou.jpg

MAKE CONNECTIONS

Your network helps your net worth

Introduce yourself in the Visa Mix & Mingle Entrepreneur Lounge

Be prepared to meet some pretty big connections

Have your website, linkedin and or email contact ready to paste

make sure you paste your name, about you and your links in the Visa Mix and Mingle

follow @ThetotalMomShow and use Hashtag #totalmompitch TO BE FEATURED

MEET THE

Judges

Anna Sinclair 

Total Mom Inc

CEO & Founder