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MORE THAN A PITCH COMPETITION - 

As soon as you apply, you’re automatically entered into our ecosystem of support and benefits.

Even if you don't win, there are tons of opportunities.

The Total Mom Pitch connects you to everything available for small businesses in Canada! 

Are you a mom with a business? We are here for you, no matter what level your business is at. You don’t even need a complex business plan to get started- TTMP applications take only 5 minutes, and then you’re in!

 

Only Takes 5 minutes!

2020 APPLICATIONS OFFICIALLY CLOSED

Public voting is now open, VOTE to support your favourite businesses!

STEPS TO PUBLIC VOTING:

  1. Click the big RED button below

  2. Register with you Name & Email

  3. Verify your email address

  4. Login & VOTE, VOTE, VOTE!!

Voting is open from November 20 @ 9 PM until December 2 @ 11:59 PM 

 

Frequently asked VOTING questions

I just found out I made Top 100, now what?


Public voting begins November 20th and ends December 2nd. We are now entering into the public voting process where you are encouraged to share your win with your family, friends, and of course your community and customers. This is a very special moment, and we hope that you are celebrating this milestone, asking for support, and enjoying the process. Share videos, behind the scenes, and tag us to share your business story. Please use your headshot/ semi-finalist badge to promote & use the hashtag #totalmompitch for us to share and cheer you on.




How do I get my headshot for promoting?


Your semi-finalist headshot is located here for download.




What is the Facebook group?


1. Join the FB Group to share your business story, connect with, and vote for one another, please. This is about cheering on the women/moms in Canada who all deserve to be recognized. 2. Introduce yourself and share your business and story and connect on the next level as we are all moms, and we all have a story. Share your struggles, share your needs, and share your passion and impact with us. 3. This is where our judges and advisors will see you shine and know more about you.




When does public voting start?


Public voting begins on November 20th and runs daily until December 2nd, 2020. People can head over to www.thetotalmomshow.ca and click the VOTE button which prompts them to register a voting account.




Why do people need to register with their email to vote?


We require voters to register with their email so that we have a fair voting process and that we can ensure each vote is registered to a real email address.




Can I vote for myself?


YES, however, you cannot vote for yourself from the same email used to submit your application. You can however register using a different email address and vote for yourself and the other Top 100.




How often can people vote?


You can vote for as many semi finalists per day as you'd. You can cast one vote per applicant each day until December 2nd, 2020.




What is the Viewer's Choice Award?


The Viewer’s Choice Award will be given to 10 Semi-Finalists who showed an overwhelming amount of support, commitment, and effort to their voting experience. The 10 semi-finalists viewers choice awards will be presented at the finale on March 15th, 2021.




Do the votes take me to the next round for Top 5?


Here is what you need to know. We created the public voting for you to rally your community and the Nation around discovering and supporting you. It is also a chance for you to vote for and support the women in the program with you. Supporting one another is critical for us all to get the visibility we deserve. Voting is not the deciding factor if you make it to the Top 5 or not and is NOT a popularity contest. You do not have to have thousands of social media followers to make it through. In saying all of that, please remember that like all things in life, when you show up, share your story, and network this helps you because the judges, the team, and the nation get to know you better and when we understand and know people, we invest into their story and connect.





JUST FOR APPLYING, YOU GET:

A ticket to the Finale Pitch & Networking Event

Exclusive Total Mom Business Bundle

Join a village of supportive women to help yourself and others

Additional submission for an Award of Recognition

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The Total Mom Pitch accepts applications from any legal resident / student in Canada who identifies as a woman and parent, regardless of profession, race, family status, age, sexual orientation, race, disability, and language, whether she is single, a legal stepmother, or adopted a child, and any women with children who owns a Canadian business and has started the business at least a year ago to date.

All applicants must accept contest rules, for full details, see here.

THIS IS FOR YOU.

Are you a mom with an idea? Have you been working on your business through every naptime, bathtime, and feeding? We get it.

 

We get the long hours, the exhaustion, and having to work twice as hard to acheive your goals.

 

We also get the passion, the originality, and the drive.

 

The Total Mom Pitch is for moms all across Canada who own a small business and are ready to invest in themselves, network with women, and get access to resources Canada-wide that offer funding, learning, and community.

 

Are you ready to take a chance on yourself?

 

“It takes a village to raise kids and it also takes a village to run a successful business!"

 

ANNA SINCLAIR -Founder & CEO of  Total Mom Inc.

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90%

OF VC DEALS IN CANADA GO TO MEN.

27hrs

TIME WOMEN SPEND WEEKLY ON CHORES

60

OF THE TIME, INVESTORS WILL INVEST IN MEN.

 

The Total Mom Pitch program helps women just like you achieve (and surpass) your entrepreneurial goals.

We believe in a community of women who stand together and succeed together, and that is why we strive to connect ambitious moms with successful female leaders who will help them see potential gaps in their start-up, and avoid expensive mistakes and heartaches.

 

If you’re a woman who is passionate, and ready to set yourself up for the success you deserve, this opportunity is for you. When you join the Total Mom Business ecosystem, you are joining a network of amazing women and resources to help you grow.

 

 

ROUND ONE

Applications

   NOVEMBER 12, 2020  

 

Enter in only 5 minutes!

Not sure if

you're ready?

DOWNLOAD

A SAMPLE

APPLICATION

QUESTIONS

WHEN YOU APPLY, YOU GET:

  • A ticket to the finale
     

  • Exclusive Total Mom Business Bundle ( access to funding, programs, loans, and mentorship).
     

  • Join a village of supportive women to help yourself and others
     

  • Additional submission for as Award of Recognition from EDC, Zensurance, Reach Global Marketing and Visit North Carolina

ROUND TWO

Semi Finalists

   NOVEMBER 20, 2020  

 

Connect with the best in mentorship, funding, marketing advice, and entrepreneurship support to take your business pitch to the next level.

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PUBLIC VOTING

NOVEMBER 20, 2020 -

DECEMBER 2, 2020

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GET FEATURED

Semi-Finalists will be featured in their local Snapd Magazines from coast to coast.

 

ROUND THREE

Finalists

Finalist Find Out  December 11, 2020  

 

Enter in only 5 minutes!

Portrait of Young Businesswoman

MEMBERSHIPS TO

Canadian Women's Chamber of Commerce, Women's Executive Network, Rebel Office

 

MENTORSHIP FROM

Google, DMZ, Futurpreneur, EDC, Shopify, Coach Carey,

and more!

 

TOP 5 

ROUND FOUR

Finale

     March 15, 2021  

 

All applicants receive a ticket!

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Join us

LIVE

MARCH 15, 2021

Crowd
  • Top 5 will compete for the grand prize of $10k in non-repayable cash and $20k in services for their business

  •  Thousands in essential business services giveaways to attendees

  • Expert discussions, panels, and Q&A's

  • Meet & Greet + Ask for help rooms!
     

  • Celebrate your wins lounge with Veuve Clicquot

 

LIVE PITCH

March 15th 2021

  • Top 5 will compete for the grand prize of $10k in non-repayable cash and $20k for their business
     

  •  $25,000 in  in essential business services giveaways to attendees
     

  • Chance to win a trip to North Carolina

MEET & GREET

NETWORKING

  • Connect with investors, funders, program managers, and loan providers
     

  • Connect with successful women ready to support you and help.

  • Share your linked-in, website and let people know about your Canadian Business
     

  • Ask questions after discussions and get expert advice.

WORKSHOPS &

PANELS

  • Go into detail and appeal to people who aren't semi-finalists too
     

  • Join free workshops & attend expert discussions & take notes
     

  • Listen to trends, make a pivot road map & ask questions about where you are stuck
     

  • Learn about how to improve your digital marketing and e-commerce skills.

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COVID-19 HAS DISPROPORTIONALLY

DEVASTATED WOMEN IN BUSINESS.

WE WANT TO HELP.

 

66%

REPORT A DECREASE IN REVENUE DUE TO COVID-19

56%

REPORT MORE DOMESTIC WORK.

71%

REPORT NEGATIVE MENTAL HEALTH IMPACTS AS A RESULT OF COVID-19.

 

RECOGNITION AWARDS

The 2021 Canada's Total Mom Pitch digital finale in partnership with The Scotia Bank Women Initiative and Visa Canada is scheduled to be held on March, 15th 2021. All applicants will be considered for an award additionally to the semi, top 5 and grand prize.  Awards will be given out at the finale and all applicants will be granted a ticket to the event. All applicants are encouraged to attend the finale to make powerful connections, win business services and learn from expert talks.

ALL APPLICANTS WILL also BE CONSIDERED FOR A RECOGNITION AWARD

“REACH BEYOND” AWARD

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Presented by 

An organization that showed extreme creativity and innovation by leveraging social media and digital platforms in a very difficult year.

 

The organization’s corporate identity should also promote inclusivity and diversity across ethnic backgrounds, skill sets, and professional experiences.

 

ORGANIZATION CRITERIA:

  • Forced to reassess core markets due to Covid-19

  • Leveraged grassroots/organic efforts to promote business via social media

  • Promotes diversity and inclusion within the corporate structure and consumer campaigns

 

MEET THE Mentors

 

Get invaluable access to the very best in Canadian business women.

VIVIAN KAYE

Vivian Kaye Consulting

Topic: eCommerce

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RAIA CAREY

Coach Carey

Topic: Life Coach & Goal Setting

EVA REDPATH

Business & Mindset Coach

Topic: Mindset & Confidence

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ANDREA HENRY

Henry Business Law

Topic: Business Legal

SUSAN CHARLES

Google,

Brand Strategy Lead

Topic: Achieving Growth through Telling your Brand Story

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JYLL SASKIN GALES

Google, 

International Growth Lead

Topic: How to Measure Success and Grow your Business Profitably with Digital Marketing

MEET THE Judges

Cheerleaders, mentors, advisors- our judges are women who get where you're at, and are here to help.

Meet Anna Sinclair

Meet Anna Sinclair

Meet Anna Sinclair

About Total Mom Inc

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About WIT

About WIT

 
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Meet Anna Sinclair

Anna Sinclair is the Founder & CEO of  Total Mom Inc. which is a digital community, and event series that provide support to moms as they travel through their journey of motherhood both personally and professionally. 

Anna has an extensive background in creative brand campaigns, brand exposure, event production, and content creation. She is on a mission to empower millions of moms around the world to access personal and professional resources to live a happy and healthier life, impacting the generations to come.

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Meet Gillian Riley

Gillian Riley is President & CEO, Tangerine Bank. She was appointed to this role in December 18, 2018, with responsibility for setting and driving Tangerine’s strategic objectives to solidify its position as Canada’s leading digital bank. She is also the Chair of Roynat Capital and the Executive Sponsor of The Scotiabank Women Initiative.

Since joining Scotiabank in 1994, Gillian has held senior leadership positions in Retail, Small Business, Commercial Banking and Operations groups. In her previous position as Executive Vice President, Canadian Commercial Banking, Gillian directed the management of several integrated businesses providing corporate finance solutions to businesses across Canada.

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Meet Stacey Madge

Stacey Madge has served as Country Manager and President for Visa Canada since April 28, 2017. In her role, she is responsible for leading the Canadian market for Visa.

Previously, Ms. Madge was a Senior Vice President in the International Banking Group at Scotiabank, overseeing retail and small business across 30 Latin American and Caribbean markets

Prior to her role at Scotiabank, Ms. Madge was a Partner at McKinsey & Company, where she was a leader in the areas of retail banking, mergers and acquisitions, and sales force effectiveness. In her early career, she was an analyst for mergers and acquisitions for RBC Dominion Securities. 

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Monique Bryan - Monique Bryan Worldwide.

MARIA LOCKER

RevolutionHER, 

Founder & CEO

JOELLA ALMEIDA

Canadian Women's Chamber of Commerce, 

Manager of Strategic Partnerships

JENIFFER COOKE

Export Development Canada, 

Corporate Lead, Women in Trade

MONIQUE BRYAN

Monqiue Bryan Worldwide,

Executive Producer of Personal Brands

This is much more than a chance at $10,000.

 

It is a network, a knowledge base, and most importantly, a village of other women to raise you and your business.

 

OUR BOARD OF   Advisors

A diverse and inclusive approach is what makes a business shine. Our advisors all bring their own unique lens and value to the team.

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EVA REDPATH

Business & Mindset Coach

LAURA CANNONE

The GG Sisters,

Co-founder

KELLY LOVELL

Bridging the Gap Ventures,

Founder & CEO

ANDREA HENRY

Henry Business Law,

CEO

Frequently asked questions

What is the Pitch?


The Total Mom Pitch is a program that aims to support entrepreneurship among moms. The Pitch allows women across Canada to participate and connect with other female entrepreneurs during the competition and beyond while receiving expert feedback and mentorship. Busy moms are often challenged with time, resources and funding but are passionate and eager to turn their business dreams into a reality. The Pitch aims to give local start-ups an opportunity to be mentored and coached by women who want to share their wisdom and experiences giving the qualifiers an advantage in their business journey. The experts will help them see potential gaps in their startup that can lead to expensive mistakes and heartaches in the future. We know all too well that time is a challenge for moms, and it’s often difficult to juggle the personal and professional, as well as resources and funding. We also know that women are passionate and eager to turn their business dreams into a reality. Canada’s second annual Mom Pitch aims to give national start-ups an opportunity to be mentored and coached by women who want to share their wisdom and experiences. These women want to give the qualifying applicants an advantage in their business journey. The experts will help them see potential gaps in their start-up that can lead to expensive mistakes and heartaches in the future. The idea is that we lift you a little higher, and you step into your power!




What is the Pitch timeline?


APPLICATION ROUND – Applications Open on September 23rd, 2020 and close on November 12th, 2020. Application Deliberation – Judges narrow down the applicants that will move on to the qualifying round from November 12, 2020 – November 19, 2020
QUALIFYING ROUND – Qualified applicants will begin the public voting on November 20th, 2020 and close on December 2nd, 2020. Qualifying Deliberation – Judges narrow down the semi finalists to move into the Top 5 from December 3rd, 2020 – December 10th, 2020
ACCELERATOR ROUND – The Top 5 finalists will be publicly announced on December 11th, 2020 followed by the launch of the Accelerator program where they will be coached and mentored for 3 months until March 11th, 2021.
The Top 5 will go on to pitch their business to the judges at a secret location and the grand prize winner will be chosen and announced by March 15th, 2021 based on the total score combined across various categories.




Are there any application fees? What does it mean to pay-it-forward?


The application fee is $21.09 + taxes. We have placed a pay-it-forward system in place for the application. That is why half of your application fee will be invested in funding current and future grants. By doing this, not only are you investing in yourself but also investing in other women, like yourself, looking for an opportunity to grow and scale their business. Together we are modelling a new way of investing in ourselves and the women proving that when we come together, we rise together. Important note: this is a ONE-TIME fee and will cover the qualifying and accelerator round submissions. All applicants will receive a ticket to the finale, as well as receive a Total Mom Business Bundle (the Holy Grail of resources) all for just applying.




How/Where to submit my application?


We are using a 3rd-party platform to host this competition, please visit the Pitch page and follow the link. https://totalmompitch.thetotalmomshow.ca/




What do I need to submit?


We are excited to get to know you! All you need to do in the application round is share some simple info that will allow us to get to know you and your business a little bit better! You will be asked to create a profile to register your account here: https://totalmompitch.thetotalmomshow.ca/ You will then be asked to fill in your application (including a short bio, business description, a few basic questions, and the payment of the entrance fee of $21.09 + Taxes) and then click ‘submit’! Voila! If selected to be in the 2nd round, you will be sent more details along with a request to submit a 2 minute video so we can show you off to the world. A detailed request will be sent to you with all the requirements outlined.




What do I get for applying?


An incredible opportunity to get exposure, connect with and network with other powerful women that want to help you throughout this journey. You will be one step closer to your business goals:

  • All applicants will get a ticket to the finale
  • All applicants will receive an exclusive Total Mom Business Bundle (PDF Resource from all of our partners across Canada).
  • A chance to get into semi-finals and have your business up on our platform giving you exposure across the country.
  • Getting one step closer to moving towards your business goals & ultimately standing for yourself and other women!!! (It truly takes a village!!!)
We believe that a thriving business and community develops by planting only one seed. When you apply, your contribution is like that seed that will grow into a support system for yourself and other moms just like you. It’s a double kind of investment that helps everyone get one step closer to their dreams. By applying, you will be included in our Invested Moms Database and will receive exclusive perks, special offers throughout the year, and more resources to support your business continually. We take pride in welcoming you to the community!




What is the prize?


The Top 5 finalists will all receive various prizes to help them continue building their business. The 1st place winner will receive a $10,000 cash reward and other amazing prizes valued at $20k! All prizing details can be found on the main Pitch page right here: https://www.thetotalmomshow.ca/total-mom-pitch




How do I get into the qualifying round?


We have laid out everything we want to know in our application. We are looking for ambitious moms with a viable business and are ready to take the next step. Sounds like you? We can’t wait to hear more! Your application will contain everything we need to know about you and your business. It’s a thorough process and score-based calculation, as well as the Judges’ perspectives and insights. We are looking for ambitious moms with a viable business and are ready to take the next step. Sounds like you? We can’t wait to hear more! What stage of business do I need to be in?

  • This competition is available for all stages – from concept to already trading!
  • Be running a scalable business that started at least 1 year ago
  • Run a business that is less than 5 years old
  • Have children
  • Have fewer than six people employed by your company
  • Open to Canadian Applicants Only.
Commission-based businesses and multi-level marketing businesses are not eligible for this program.




How many participants do you expect in the Finale? Is this only from the applicants or can anybody get tickets?


The Finale will be a ticketed digital business event with a live Pitch, with breakout rooms that our ticket holders can attend. We’re also preparing a (digital) afterparty! Anybody is welcome to purchase tickets to the Finale. The attendees will be a combination of the top 5, the Sponsors, the Community Partners, college/university students, small business owners, startups, execute female leaders, and members of the Canadian business ecosystem. All applicants of the Pitch program will automatically get a ticket to the event. Sponsors and partners, depending on their level, will also be given tickets to give out. More information to come.




Terms and Conditions


The Total Mom Pitch Contest (“Pitch Contest”) aims to promote entrepreneurship of small businesses run and operated by mothers in Canada. It allows mothers across Canada who own a small business to participate and connect with other mom entrepreneurs during and after the closing of the Pitch Contest while receiving feedback from experts. Due to the skill-based nature and the need for entrants (“Applicants”) to submit and fulfill the requirements set out in the Pitch Contest’s Application Form (See the Official Pitch Contest Rules CLICK HERE), each Applicant will be required to pay an administrative entry fee of twenty-one dollars and nine cents ($21.09) plus applicable taxes, to submit an Application to the Pitch Contest (“Pitch Entry Fee”). Entries to the Pitch Contest will open on September 23, 2020 and will close on November 12, 2020. The Pitch Contest will be administered in five (5) consecutive rounds and will conclude on March 15, 2020. Selected Applicants (“Selected Applicants”) will have the chance to win a ten-thousand dollar ($10,000.00) cash prize and a prize valued at twenty-thousand dollars ($20,000.00) for professional entrepreneurship coaching services which will be issued to the final winner of the Pitch Contest (the “Prize”). Open to legal residents of Canada (excluding Quebec) who are of the age of majority in the province or territory of residence at time of entry. The final winner will be chosen by a panel of judges (the “Judges”) and announced on March 15, 2020 based on the total score combined across various categories. By entering into this Pitch Contest, an Applicant is indicating his/her agreement to be bound by the Pitch Contest’s rules (the “Pitch Contest Rules”). Full rules and entry details available at The Total Mom Show Pitch Contest, Official Contest Rules. Canadian Applicants Only




Who is this for?


This is for any mom who owns a small business and is ready to have more support in her life! This program is connecting ambitious moms with powerful women and successful organizations to access what is available for women in business across Canada! By simply applying, you will get a resources Bundle to save you time researching online, get a chance to win money and business services, connect with other moms and most of all build a village of talented people who can help you grow your business.





 

THANK YOU FOR MAKING THIS A REALITY.

To our sponsors, our applicants, our friends, and our supporters-

 

You are the reason that we’ve been able to host Canada’s second annual Total Mom Pitch, and help countless women to achieve economic success and independence.

 

When we support women, we support not only their own aspirations, but also help to elevate their families, their communities, and other women all across Canada.

 

You are a village that we are so proud to be part of.

 

- The TTMP Team

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T: 647-471-0195
E: info@thetotalmomshow.ca

Leave your email below so you never miss an event near you! Don't worry mama we won't spam! Nobody has time for that!!!

Toronto | Collingwood |Barrie

Total Mom Show Inc. Headquarters

1 FIRST STREET SUITE 220
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© 2020  Total Mom Inc.