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FINALE Tickets

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Meet The  2021 TOP 5 Canadian Semi-Finalists

Jenelle Peterson - Wild Life Adventures
Stephanie Florio - Swob Inc
Julia Slanina - Treehouse Medical
Janna Hattingh - Booby Food
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DAY TIME 

Daytime conference #totalmombusiness 10 am -4 pm EST

 

  • Expert-led discussions

  • Watch the “funding | grants|loans| debt ” featuring Canada’s expert women in the funding and some in the business ecosystem.

  • Join our morning wellness sessions #Totalmomwellness featuring Kelsey Rose 

  • Attend Workshops and get on the HOT SEAT | marketing, legal, social media, HR, sales, Branding  #totalmombusiness

  • Keynote sessions and meet & greets 

  • Connect with Canadian moms who are business owners

  • Shop in our small biz vendor market

  • Have the chance to take your time to introduce yourself, fill out the prize entries, add people to LinkedIn and more

EVENING

#totalmompitch 7:00 pm EST-9:30PM EST

  • Access to the Pitch Finale from 7:00 pm EST-9:30PM EST
    To watch and learn how the Top 5 will pitch live for a $30k grand prize

  • Tons of chances to win door prizes & business services 

  • Enter into exclusive giveaways from our partners 

  • Be entered to win an all-expense-paid trip to North Carolina with over $3,500 

  • Keynote Speaker: Hina Khan |  Session +  Q&A 

  • Surprise Host  Announcement 

  • Nuna Stroller Giveaway!

  • Make powerful connections to help you and your business right now!

  • Receive the official Total Mom Business Resource Bundle 

  • Access to the Small Business Vendor Market (EVENING ONLY)

  • Access to the Visa Canada | Mix & Mingle Entrepreneur Lounge

  • Watch the Recognition awards, viewers choice awards & LIVE polls and get your business name out there!

Workshop & Speaker Highlight

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PR Partner

Marketing

Partner

Export Partner

Technology Sponsors

Shipping Partner

Legal Partner

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MORE THAN A PITCH COMPETITION 

 

As soon as you apply, you’re automatically entered into our ecosystem of support and benefits.

 

Are you a mom with a business? We are here for you, no matter what level your business is at.Canada'sTotal Mom Pitch connects you to everything available for small businesses in Canada! 

 

MEET THE Judges

Cheerleaders, mentors, advisors- our judges are women who get where you're at, and are here to help.

About Total Mom Inc

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Meet Anna Sinclair

Meet Anna Sinclair

Meet Anna Sinclair

About WIT

About WIT

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Meet Anna Sinclair

Anna Sinclair is the Founder & CEO of  Total Mom Inc. which is a digital community, and event series that provide support to moms as they travel through their journey of motherhood both personally and professionally. 

Anna has an extensive background in creative brand campaigns, brand exposure, event production, and content creation. She is on a mission to empower millions of moms around the world to access personal and professional resources to live a happy and healthier life, impacting the generations to come.

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Meet Gillian Riley

Gillian Riley is President & CEO, Tangerine Bank. She was appointed to this role in December 18, 2018, with responsibility for setting and driving Tangerine’s strategic objectives to solidify its position as Canada’s leading digital bank. She is also the Chair of Roynat Capital and the Executive Sponsor of The Scotiabank Women Initiative.

Since joining Scotiabank in 1994, Gillian has held senior leadership positions in Retail, Small Business, Commercial Banking and Operations groups. In her previous position as Executive Vice President, Canadian Commercial Banking, Gillian directed the management of several integrated businesses providing corporate finance solutions to businesses across Canada.

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Meet Stacey Madge

Stacey Madge has served as Country Manager and President for Visa Canada since April 28, 2017. In her role, she is responsible for leading the Canadian market for Visa.

Previously, Ms. Madge was a Senior Vice President in the International Banking Group at Scotiabank, overseeing retail and small business across 30 Latin American and Caribbean markets

Prior to her role at Scotiabank, Ms. Madge was a Partner at McKinsey & Company, where she was a leader in the areas of retail banking, mergers and acquisitions, and sales force effectiveness. In her early career, she was an analyst for mergers and acquisitions for RBC Dominion Securities. 

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MARIA LOCKER

RevolutionHER, 

Founder & CEO

JOELLA ALMEIDA

Canadian Women's Chamber of Commerce, 

Manager of Strategic Partnerships

JENIFFER COOKE

Export Development Canada, 

Corporate Lead, Women in Trade

MONIQUE BRYAN

Monqiue Bryan Worldwide,

Executive Producer of Personal Brands

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Canada’s Total Mom Pitch presented by The Scotiabank Women Initiative™ and powered by VISA is empowering working moms to go from overwhelmed to supported.

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Recognition Award Partners

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RECOGNITION AWARDS

The 2021 Canada's Total Mom Pitch digital finale in partnership with The Scotia Bank Women Initiative and Visa Canada is scheduled to be held on March, 15th 2021. All applicants will be considered for an award additionally to the semi, top 5 and grand prize.  Awards will be given out at the finale and all applicants will be granted a ticket to the event. All applicants are encouraged to attend the finale to make powerful connections, win business services and learn from expert talks.

“REACH BEYOND” AWARD

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An organization that showed extreme creativity and innovation by leveraging social media and digital platforms in a very difficult year.

 

The organization’s corporate identity should also promote inclusivity and diversity across ethnic backgrounds, skill sets, and professional experiences.

 

ORGANIZATION CRITERIA:

  • Forced to reassess core markets due to Covid-19

  • Leveraged grassroots/organic efforts to promote business via social media

  • Promotes diversity and inclusion within the corporate structure and consumer campaigns

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Presented by 

MEET THE Mentors

Get invaluable access to the very best in Canadian business women.

VIVIAN KAYE

Vivian Kaye Consulting

Topic: eCommerce

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RAIA CAREY

Coach Carey

Topic: Life Coach & Goal Setting

EVA REDPATH

Business & Mindset Coach

Topic: Mindset & Confidence

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ANDREA HENRY

Henry Business Law

Topic: Business Legal

SUSAN CHARLES

Google,

Brand Strategy Lead

Topic: Achieving Growth through Telling your Brand Story

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JYLL SASKIN GALES

Google, 

International Growth Lead

Topic: How to Measure Success and Grow your Business Profitably with Digital Marketing

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Empowering working moms to go from overwhelmed to supported.

Thank you to every partner who has come together to make this possible. #bettertogether

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National Sponsors

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OUR BOARD OF   Advisors

A diverse and inclusive approach is what makes a business shine. Our advisors all bring their own unique lens and value to the team.

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EVA REDPATH

Business & Mindset Coach

LAURA CANNONE

The GG Sisters,

Co-founder

KELLY LOVELL

Bridging the Gap Ventures,

Founder & CEO

ANDREA HENRY

Henry Business Law,

CEO

Top 5 Finale Sponsors

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Community & Supporter Partners

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FREQUENTLY ASKED QUESTIONS

WHAT TIME DOES THE EVENT RUN FROM AND UNTIL?


There are two parts of Canada’s Total Mom Pitch Finale. The Daytime event runs from 9:00 am - 4:00 pm EST. The evening event runs from 7:00 pm - 9:30 pm EST, with doors opening at 6:00 pm EST.




WHAT’S THE DIFFERENCE BETWEEN THE DAYTIME EVENT AND THE EVENING EVENT?


The daytime event is full of educational workshops that will help you take your business to the next level! The evening event is our main event where you will get to see the Top 5 pitch LIVE for their chance to win the grand prize package, YOU will get the chance to win some amazing prizes including a trip to North Carolina courtesy of Visit North Carolina, and hear an amazing Keynote talk from Hina Khan. The evening event is also where you’ll get to discover your new favourite brands and services and shop to your heart’s content in the Small Business Vendor Market!




IS THE DAYTIME EVENT SEPARATE FROM THE PITCH FINALE?


Yes. You can purchase a ticket specifically for just the evening part of the finale OR both the daytime and evening. If you’re interested in workshops on topics such as how to leverage funding, branding and marketing, and how to work less and earn more, we definitely recommend attending the daytime event! The evening event will be your chance to win prizes, listen to the Top 5 pitch (and get to see who is crowned the winner) and see Hina Khan’s amazing Keynote talk “There is No Cap: You Can Have it All”.




ARE YOU GIVING AWAY PRIZES DURING THE DAYTIME EVENT OR ONLY THE EVENING?


All of the prizes will be given away during the evening portion of the event; the daytime event is focused on education for you and your business. Think of it as the ultimate business mullet- Business in the front and party in the back!!!




DO I HAVE TO BE THERE TO WIN THE PRIZE?


Yes! In order to be a prize winner, you will need to be present on the platform - if you aren’t there to claim your prize, we will move onto the next name.




WHAT'S THE DIFFERENCE BETWEEN ALL DAY PASS AND VIP PASS?


The VIP Box! If you invest in a VIP Pass, you get everything that comes with the All Day Pass PLUS the amazing UPS VIP Box which includes hundreds of dollars worth of products from our incredible sponsors. PLUS, The First 100 VIP ticket holders will receive a BONUS + Productivity Planner (Planner value $33.00). Get yours now before they run out!




WHAT ARE THE DETAILS OF THE TRIP GIVEAWAY?


Escape for 2 to the Land of Waterfalls - Brevard, North Carolina Trip giveaway includes:

  • 3 nights at the Greystone Inn (value $834.78)
  • 2 Breakfasts & 2 dinners at the Greystone Inn (value $290)
  • $750 visa gift card – spending money while in Transylvania County (value $750)
  • Spa treatment for 2 at the Greystone Inn (value $280)
  • Sunset Cruise for 2 on Miss Lucy (value $40)
  • $500 in Shopping gift cards (value $500)
  • Roundtrip flight for 2 to North Carolina (up to $1000 value) must be purchased by June 15, 2021 (for travel by December 31, 2022)
Total approximate value $3695 ***Terms & Conditions apply Greystone Inn – stay good until December 31st, 2022 – blackout months: June, July, August and October $750 USD Visa Gift Card will be provided on arrival in the destination Spa treatment for 2 (value up to $280 total) $500 shopping gift cards will be provided on arrival in the destination Roundtrip flights for 2 to North Carolina (up to $1000 value CAD) must be purchased by June 15, 2021 (for travel by December 31 2022) The contest excludes residents of Quebec




WHAT IS THE SMALL BUSINESS VENDOR MARKET?


If you’re a Small Business Owner, you can be a part of Canada’s Total Mom Pitch Finale by securing your spot in the Small Business Vendor Market. Sell your products and services to Mom Entrepreneurs across Canada. You will be able to chat LIVE with attendees and answer their questions, add a video to your virtual expo booth so attendees know what your brand is all about. If you’re an attendee - you will get to shop the Small Business Vendor Market in the evening part of the Total Pitch Finale event - find your new favourite brands and services and shop to your heart’s content!




WHEN AND WHERE IS THIS HAPPENING?


Monday, March 15, 2021, on the digital platform, Hopin.




HOW WILL I ACCESS THE EVENT?


You will receive an email link to access the platform using the email address you signed up with when you purchased your ticket.




WHO IS THE DAYTIME PASS FOR?


The daytime business conference is perfect for the ambitious busy founder looking for connections and opportunities to grow and scale their startups. It will feature a panel on how to raise capital for your business and support with digital marketing strategies you can tap into right now!




WHAT DOES THE EVENING PITCH FINALE PASS INCLUDE?


Tune in Live for the OFFICIAL Pitch Event & Afterparty including tons of door prizes & a trip giveaway, watch and vote for the TOP 5 in front of the celebrity judges on the Scotiabank Main stage. You will also hear from our Keynote speaker and many more surprises...




WHAT ARE THE DOOR PRIZES?


  • Five annual job-seeker memberships from Tellent
  • Nuna Jet Special Edition Stroller by Silver Cross | Elfe - $539 retail value
  • Visit North Carolina Trip - $3,500+ value
  • BAO Laboratory Gift Basket
  • ToroMatch Prize pack
  • Bay Harbour Natural Gift Basket
  • And More!




WHAT DOES THE ALL ACCESS TICKET INCLUDE?


  • Attend workshops on topics such as Funding, Exporting, eCommerce, Legal, Social Media, and digital marketing.
  • Share your best business moments in the celebrate your wins room to win a bottle of Veuve Clicquot champagne
  • Make new connections with like-minded entrepreneurial moms in the Visa Canada Mix & Mingle Lounge.
  • Opportunity to shop and support local businesses in our Small Business Market
  • Make powerful connections and introduce yourself to the women who are supporting today's Canadian women-owned women-led business ventures.




WHAT IS INCLUDED IN THE VIP ALL-ACCESS PASS?


  • Everything included in the ALL-ACCESS pass PLUS…
  • The UPS VIP BOX is filled with our favourite products which we know you will LOVE too!
  • The First 100 VIP ticket holders will receive a BONUS + Productivity Planner (Planner value $33.00). Get yours now before they run out!
  • Automatically entered to win The Ultimate VIP mom boss package worth $1,000.




WHAT IS THE DIFFERENCE BETWEEN GETTING A TOTAL MOM PITCH PASS AS AN ATTENDEE VS AS A VENDOR?


With a VENDOR pass, you get access to both the daytime and evening events, plus you get a digital exhibit booth in our Small Business Vendor Market, where you can provide pre-recorded video about your brand. You have the option to go live, branding and logo display in the booth, clickable website and social media links, a personal chat box, plus your booth listed on the platform from two weeks prior with Social Media exposure. The Vendor passes are the ultimate business pass that are perfect for the small business owner who has an online store/shop that they want customers to shop at the finale event but also wants to attend the daytime conference and win prizes at the finale. Ready to learn, network and get yourself set up but also make sales while you learn? This package is for you!